ଆମର ଚଳଚ୍ଚିତ୍ର ଏବଂ ଭିଡିଓ ଲାଇବ୍ରେରୀ କେବଳ ସଦସ୍ୟମାନଙ୍କ ଦ୍ୱାରା ଷ୍ଟ୍ରିମିଂ କିମ୍ବା ଡାଉନଲୋଡ୍ ହୋଇପାରିବ |
ମାଗଣା for ପାଇଁ ଦେଖିବା ଜାରି ରଖ |ସାଇନ୍ ଅପ୍ କରିବାକୁ 1 ମିନିଟ୍ କମ୍ ସମୟ ଲାଗେ ତାପରେ ଆପଣ ଅସୀମିତ ଚଳଚ୍ଚିତ୍ର ଏବଂ ଟିଭି ଟାଇଟଲ୍ ଉପଭୋଗ କରିପାରିବେ |
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The Codes of Gender 2010 ମାଗଣା ଅସୀମିତ ପ୍ରବେଶ |
![The Codes of Gender 2010 ମାଗଣା ଅସୀମିତ ପ୍ରବେଶ |](/dq-content/themes/movie/img/no-cover.jpg)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
ଶ re ଳୀ: Documentary
କାଷ୍ଟ୍: Sut Jhally
କ୍ରୁ: Sut Jhally (Writer), Sut Jhally (Director), Sut Jhally (Editor), Andrew Killoy (Editor), Aaron Vega (Editor), Andrew Killoy (Animation)
ଷ୍ଟୁଡିଓ: Media Education Foundation
ଚାଲିବା ସମୟ: 73 ମିନିଟ୍ |
ଗୁଣବତ୍ତା: HD
ରିଲିଜ୍: Oct 13, 2010
ଦେଶ: United States of America
ଭାଷା: English