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The Genius of Design
The story of design enters the 50s and 60s, when a revolutionary new material called plastic combined with the miracles of electronic miniaturisation to allow designers to offer post-war consumers something new: liberation.
Designer Verner Panton pursued the seemingly impossible dream of a chair made from a seamless piece of plastic while Joe Colombo proposed the Austin Powers-style 'cabriolet bed', complete with built-in cigarette lighter and stereo. Meanwhile in Japan, designers at Sony were shrinking radios from pocket-size to palm-size, paving the way for the ultimate in portable lifestyle-the Walkman. But the optimism of the era came to an abrupt end when concerns about the environmental impact of plastic came to the fore.
Runtime: 60:14 minutes
Quality: HD
First Air Date: May 07, 2010
Last Air date: Jun 04, 2010
Episode: 5 Episode
Season: 1 Season